Parrot Chocolatiers

Putting the squawk in squawklet

Join our Squawk! At Parrot Chocolatiers, we are committed to producing high quality chocolate, containing the richest flavour.We use 100% fair trade cocoa. We are dedicated to spreading awareness about the working and living conditions in developing countries that harvest cocoa.

Competitors

Located in Toronto. High quality brands of cholate. Also looking to sell towards those that are ethically centered.

Lindt & Sprüngli

Worldwide brand

This company owns many smaller brands within Toronto and their empire spands larger than most other Chocolatiers. Within Brampton hosts a factory for their choclate which provides jobs to the market.

Their share price currently is $64,850 and is currently falling. The company is publicily traded on a world-wide market.

Strengths

World-wide market:

Growth in Sales

Weaknesses

Shareholders:

Tired brand:

Global Problems Impacting the Brand:

Laura Secord

n 1913, Frank P. O’Connor opened a small candy store in Toronto where he sold hand-made chocolates. He named his store after Laura Secord, the Canadian heroine who was a symbol of courage, devotion, and loyalty.

Strengths

Canadian Brand

96 shops in Ontario

Roots are in Toronto.

The use of a hero is great for the Branding and logo.

Weaknesses

expenises

This is a privatly owned campany without the growth possibilities of shareholders.

Logo Inspiration

How the logo shows what the company is about

Parrot Chocolatiers uses a simple design of a parrot. This design allows the company to place this colourful eyecatching logo on packaging. It also is a simple idea, so it can be inculded in the design of the choloates. The Parrot can be carved into the cholates.

Why the logo is effective for the brand

The colours will be eyecatching for the dismal streets of toronto. The design can be used in 2d or in 3d for a street sign. The parrot will work with the inside of the store if they choose to decorate it with the brand colours.

How the branding/logo makes us stand out

COLOUR!

Logo